Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies. Key Takeaway: Strategy is one of the most essential elements to running a successful business today. Whether you are…
Tactics What is Call Tracking? Call tracking is the process of tracking the source of incoming calls to your business in order to understand the effectiveness of your marketing campaigns, determine trends in behavior, and identify opportunities to improve sales. When a customer contacts your business via a call-tracked phone number, the call is routed…
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about a trend that has gotten so high in the past few months, ChatGPT. Key Takeaway: Nowadays, we look for tools that let us be more productive and help us save an immense…
Tactics 3 Location-based Marketing Methods Location-based marketing delivers highly relevant ads to potential customers based on their location in the world. This is achieved through GPS coordinates or Bluetooth-based technology. Here are the 3 primary methods of location-based marketing: Geofencing: This method pinpoints where consumers are in real time via mobile apps. A retailer might…
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Tactics 4 Takeaways from Google’s Updated Link Guidance Google recently updated its guidance on SEO Link Best Practices. These recommendations are generally aligned with HTML recommendations. Here are some things to note: Title Attribute Can Work Like an Anchor Text. The title attribute applied to a link element can be used in the absence of…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Marketing Podcast with Stu Heinecke In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales…
Takeaways What We Learned Monday: LinkedIn’s Competitor Analytics Dashboard is a powerful tool to help you identify opportunities for your company pages by closely monitoring the content, metrics, and growth rate of your hand-picked competition. Tuesday: What not to do on social media? Don’t worry about trolls, vanity metrics, and slow growth. Stay focused on entertaining,…
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