Marketing Podcast with Jonah Berger In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we’re going to talk about — Magic Words: What to Say to Get Your Way.…
Tactics How to Market Your Product on Amazon Do you have an Amazon marketing strategy? Here are 8 ways to market your product on the platform to boost sales and close margins: Study your competition and their strategies. Browse your competitors’ top-ranked product descriptions, reviews, and Q&A sections to gain valuable insights on what to…
Tactics 5 Social Media Don’ts We share a lot about what you should be doing on your social channels. Let’s shake things up with 5 things you shouldn’t do: Don’t Expect Instant Results. Social media is about relationship-building, which requires sustained effort over time. Don’t Take Haters Personally. Address genuine concerns, of course. But when it comes…
Tactics How to Use LinkedIn’s Competitor Analytics Dashboard If you’re not using LinkedIn’s Competitor Analytics Dashboard to identify growth opportunities for your company pages, you’re missing out. Here’s how to get started: Choose Competitors to Follow. Add your list of up to 9 relevant competitor businesses—at your level or beyond—to the dashboard. Compare Audience Size and…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Marketing Podcast with David Barnett In this episode of the Duct Tape Marketing Podcast, I interview David Barnett. David is an Author, Speaker, Educator, Consultant, and Business Buy/Sell Process Coach who works with people to help them prepare and sell their businesses privately or buy a business privately or via a business broker. Questions I…
Clicks Top Posts of The Week Takeaways What We Learned Monday: Google analyzed billions of U.S. Search trends from 2022 to identify emerging shopping behaviors. The takeaways? Shoppers measure value by price AND popularity, sustainability, and other factors. Also, people pay attention to which companies align with their interests in organizing and allyship. Finally, everyone’s…
Marketing Podcast with Russ Perry In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder, and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has…
Tactics 8 Ways to Generate Customer Reviews When was the last time you made a purchasing decision on the Internet without surfing through customer reviews? Exactly. Online reviews provide social proof, establish expertise, and build trust with consumers in ways that marketing campaigns just can’t. Here’s how to get your stars: Collect Email Addresses During…
Tactics Best Practices for XML Sitemaps An XML (extensible markup language) sitemap is a website file that lists pages you want search engines to index. It’s not a requirement, especially for smaller websites; and if you’re using a CMS like WordPress, Wix, Shopify, or Squarespace, you don’t have to worry about it. But for minimal…