My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. Key Takeaway: Mark…
Takeaways What We Learned Monday: In-game advertising (IGA) is a growing, affordable, and low-competition opportunity for brands who want to explore campaigns outside their usual scopes. IGAs offer more engagement than social posts, an incredible reach, and tons of customization potential—from static to dynamic to entire games built for brands. Tuesday: With Apple Business Connect, you…
Tactics Meta Descriptions Matter A meta description is an HTML tag you can set to describe what a post or page of your website is about. When displayed in search results, it helps encourage users to click on your link. While search engines claim there is no direct ranking benefit from meta descriptions, a higher…
Marketing Podcast with Camden Francis In this episode of the Duct Tape Marketing Podcast, I interview Camden Francis. Camden is the Founder and CEO of the Nonprofit Organization Beyond the Crisis Beyond the Crisis, the food-distribution charity, which has distributed over 100,000 dollars of food items to housing communities and homeless shelters across Massachusetts. Questions…
Tactics What Works on YouTube in ’23 The folks at YouTube have identified three ways marketers can take inspiration from successful creators to make more meaningful connections with viewers: Leverage the power of communities. Over half of Gen Z watches content that no one they know personally is interested in. So, encourage participation—in contests, challenges,…
Tactics Getting Started with Apple Business Connect Apple recently rolled out Apple Business Connect, a free tool that allows small businesses, enterprise brands, and third-party partners to claim location place cards and customize information that appears to over 1 billion Apple users across Apple Maps, Messages, Wallet, Siri, and other apps. Here’s how to get…
You’ve probably heard this before: Design is subjective. Something that looks beautiful to one person might look like trash to the next. Source Now, I’m the only designer at Copyhackers. So coming up with a design that the majority of people find aesthetically pleasing can be difficult. My first-draft designs are often based on what…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Takeaways What We Learned Monday: More is more. Automate everything. If it’s not broken, don’t fix it. Throw a blog up and forget about it. Anybody can do this. Viral or bust. These are just some of the content marketing myths you might be living and dying by. It’s time to change your approach and…