Tactics Why you should be running in-game ads Last year, ~227 million people in the US played video games and 46% of those were women. Game revenues are projected to reach $285 billion by 2027. In-game ad (IGA) campaigns are a huge opportunity for brands looking to expand marketing campaigns outside their normal scope, become…
Marketing Podcast with Russ Ruffino In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want. Key Takeaway: If youāre looking for some…
Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast, I interview Matt Briel. Matt isĀ an entrepreneur and the Vice President of Marketing & Communications at Lulu.com, as well as a self-diagnosed collaboration junkie. After more than 15 years leading Sales and Marketing teams in the Media & Publishing spaces, heās…
Tactics How to Track Advanced Scrolling on GA4 Google Analytics 4 will track scroll activity by default with the scroll enhanced measurement eventābut only once a visitor reaches a scroll depth of 90%. If you want to track scroll activity at 25%, 50%, 75%, and so on, follow these steps: If you havenāt already, install…
Tactics How to Generate LinkedIn Leads Is revisiting LinkedIn for connecting with prospects on your to-do list? Whether youāre planning an organic strategy or hoping to leverage LinkedIn ads, here are 5 not-spammy ways to capture and nurture leads on the platform: Optimize Your Company Page and Profile for Lead Generation Add a custom button…
Tactics Is Your Website Accessible? Web accessibility helps people with disabilities navigate a website more easily. Not only does web accessibility make for a more equitable digital landscape, but its almost always better for your SEO. Consider the following types of accessibility needs: Visual Impairment. Users with permanent of temporary blindness, low vision, and color…
Tactics 9 Content Marketing Myths While youāre waiting around for AI to be smart enough to create all of your blogs, infographics, and ebooks for youā¦ thereās always time to adjust your approach to content marketing. Here are 9 content marketing myths for a quick gut-check: Producing content doesnāt make you an authority on your…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I donāt go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Clicks Top Posts of the Week Facebook Group Friday What We Learned Tuesday: Thereās a formula to optimize your Facebook Ad Offers. Be clear about the desired action you want users to take, make sure your ads are relevant to your buyer personas, sprinkle in a sense of urgency or exclusivity, and focus your storytelling…
Marketing Podcast with Ash Ali and Hasan Kubba In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup ā Just Eat).Ā Hasan built…