This post was written by Wave Writer via an outline Devesh provided. You can see the raw output and Devesh’s edits here.
Wave Writer is our new AI writing tool, built to solve a fundamental problem with AI-generated marketing content. Unlike every other AI writing tool for marketers, Wave Writer ingests and understands your business, products, features, and value propositions before it writes anything.
Most AI writing tools let you upload past content, but only to learn your brand voice — your tone or style. But actually knowing your business, products, and target customers is very different from style. It’s transformative because the AI fills in the blanks and knows which arguments to make.
Style is easy — you can write something in the wrong tone and use ChatGPT to fix it. No big deal. But what separates good marketing copy from bad is what it says substantively.
- What are the arguments?
- What are you saying?
- How are you positioning your products?
- Which features are you choosing to emphasize?
- What benefits are you pairing with them?
Most people complain AI writing lacks substance and spits out fluff. That’s because generic AI tools fill in the blanks using just their training data, resulting in generic copy that sounds exactly like what everyone else has already said.
Not Wave Writer. Wave actually knows your business. With that knowledge, it can:
- Analyze the SERP for a keyword and suggest ideas that are meaningful and tailored to your business.
- Take your outline and fill in the blanks with real knowledge of your arguments, positioning, and details.
Wave Writer is in beta, but we’re accepting a limited number of users. Here’s how it works — and what it can do.
Sources: Teaching Wave Writer Your Business
When you set up your Wave Writer account, the first step is to upload your sources. We recommend adding between 10 and 20 sources — things like blog posts, white papers, demo transcripts, your homepage, case studies — anything that clearly and accurately describes your product and services.
Wave Writer reads those sources and summarizes its understanding of your business in a document called your brand summary.
You can then review that summary, verify its accuracy, and make tweaks or edits you see fit. This becomes Wave Writer’s understanding of your business.
If you add or edit a feature, or introduce a new customer segment or use case, just update the brand summary. It’s a living document that captures what your business does and how you talk about it.
Using your brand summary, Wave Writer can create a variety of marketing assets. Right now, we’re starting with three: super briefs, content drafts, and social posts.
Output 1: Super Briefs
In our survey of 50+ marketers about their AI writing habits, many told us they use AI just as much (or more) for research and outlining as they do for actual writing.
So the first output we built into Wave Writer focuses on comprehensive analysis, ideation, and outlining for SEO-focused content. We’ve been using this internally, and it saves a ton of time.
Here’s how it works:
You enter an SEO keyword, and Wave Writer Googles it, reads the top 10 ranking pieces, and gives you a detailed analysis with ideas for angles, introduction options, an outline to get you started, and more.
It’s a lot more detailed and substantive than a typical “content brief,” which usually just covers basic formatting guidelines or H2s from SEO software. That’s why we’re calling it a “super brief.”
Here’s what a super brief includes:
- Keyword Analysis: Using our Pain Point SEO methodology, Wave Writer categorizes the keyword — whether it’s a category keyword (bottom-of-funnel), comparison/alternative keyword, jobs-to-be-done keyword, or top-of-funnel educational content. This guides how you should approach the content and whether to pitch your product.
- Search Intent: Identifies which ideal customer personas are searching this keyword and the pain points they want to solve.
- SERP Analysis: Reviews what’s currently ranking, uncovers patterns, and spots weaknesses in existing content you can exploit.
- How to Pitch Your Company: A detailed analysis of how to position your product or service for a particular keyword, including which features to emphasize or benefits to highlight.
- Introduction Options: Multiple blog intros in different styles that strategically position the piece, not just generic fluff intros.
- Detailed Outline: A full outline that reflects your business’s unique angle and expertise.
The key principle here is that Wave Writer can do all this because it knows your business. Without that understanding, it couldn’t suggest angles to pitch your product, write substantive introductions, or build a useful outline.
Here’s an example of a few sections from a super brief for Grow and Convert using the keyword “best content marketing agencies”:
Output 2: Content Drafts
We’ve also given Wave Writer the ability to produce full drafts from an outline. This is straightforward — you give Wave Writer an outline, and it turns it into a draft. But in our experience, the difference between using Wave Writer for this and using native LLMs like ChatGPT or other AI writing tools is transformative.
I actually wrote this blog post using Wave Writer’s content draft feature. You can see the entire post, along with all of my edits on what Wave wrote in this PDF.
Here’s a specific example of what Wave Writer can do. For the super brief output section above, I only gave Wave Writer these instructions: “using the transcript, describe the key parts [of a super brief].” That’s it! It filled in all the details because it had read the transcript of my YouTube demo as a source.
Below is Wave Writer’s raw output for that section, before any edits from me:
[The super brief includes] keyword analysis using our Pain Point SEO methodology to categorize whether it’s a category keyword, comparison/alternative keyword, jobs-to-be-done keyword, or top-of-funnel. It analyzes search intent — which of your ideal customer personas are searching and what pain points they’re trying to solve. It does SERP analysis of what’s currently ranking, the patterns, and weaknesses you could exploit. Most importantly, it provides detailed analysis of exactly how you can pitch your company for that keyword — which features to emphasize, what benefits to highlight. It gives you multiple introduction options that position the piece strategically, not generic fluff. And it creates a detailed outline that incorporates your business’s unique angle.
How did it know all those details about what a super brief contains? Because I uploaded the transcript of my YouTube demo as a source.
In the YouTube demo, I outlined a hypothetical piece on eCommerce blogging strategy by asking Wave Writer to “explain the key parts of Pain Point SEO.” It nailed it because it had read our Pain Point SEO article in its sources. Wave Writer knew that Pain Point SEO prioritizes high buying-intent keywords over high-volume ones, focuses on three specific keyword categories, and a bunch of other details.
In our experience, this is nearly impossible with raw ChatGPT or other writing tools that fill in the blanks using their training data. That’s why everyone complains AI writes generic fluff — because most tools generate copy that’s just the average of what everyone else has already said on the topic.
But with Wave Writer, you get AI-assisted writing built on your brand’s arguments, ideas, products, features, and more.
Output 3: Social Posts
Social posts are a key part of content promotion and amplification, but they can be tedious to write. So we built Wave Writer to help with that, too.
Using the same principle — if it knows your business, it can take rough ideas and produce copy aligned with how you’d actually write. Beats generic AI copy.
We built this to work in two ways: you can upload a piece of content and Wave Writer will create three LinkedIn-style posts (or Twitter threads); or you can give it an outline, and it’ll create social posts from that.
You can also upload examples of your existing social posts as style guides, so Wave Writer learns not just what to say (your business knowledge) but how you say it on social platforms.
Here’s an example of me uploading this entire post and Wave creating 3 LinkedIn style social posts from it:
We’re Opening Wave Writer to Limited Beta Users
Wave Writer is now open for beta. If you publish content regularly and want AI assistance — or you’ve tried AI writing before and been frustrated with the quality — this is for you.
We’re offering a paid beta at $20/month. During the beta, we’ll walk you through setup: a demo, uploading your sources, creating your brand summary, and making sure everything’s configured correctly.
Ready to see it in action? Sign up for a free personalized demo with me.
