Tactics The FTC’s Guides for Using Endorsements and Testimonials in Advertising Did you know there is a right and wrong way to use UGC according to the FTC? Granted, things are still a little fuzzy since it updated the terms this past May. The commission treats endorsements and testimonials the same way. While these aren’t…
Tactics 12 Ways to Beat Facebook Ad Fatigue If you are serving an ad too often to your target audience, they will be tired of seeing the same ads over and over again. That’s called ad fatigue. High ad fatigue causes Facebook to severely limit your ad’s deliverability. Luckily, there are ways to avoid it.…
Tactics 4 Ways to Disclose Advertising Content Ad and affiliate marketing transparency is important to users. They want to know if biased content is in their feeds. While the industry as a whole has been leaving the responsibility of disclosure up to the influencer who is sharing content, brands should still be aware of the…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Marketing Podcast with Daniel Pink In this episode of the Duct Tape Marketing Podcast, I interview Daniel Pink. Daniel is the author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward, published in February. His other books include the New York Times bestsellers When and…
Takeaways What We Learned Monday: Successful marketing strategies depend heavily on where your audience is. Aware explained the top 9 marketing channels to start analyzing but how to use them. They gave a simple step-by-step approach to how to understand your channels. Tuesday: If you want users to be able to search your site, it…
Marketing Podcast with Richie Norton In this episode of the Duct Tape Marketing Podcast, I interview Richie Norton. Richie is an award-winning author and serial entrepreneur. An executive coach to CEOs, he is featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and Huffington Post. Pacific Business News recognized Richie as one of the Top Forty Under…
Tactics 10 Top Link-Building Services to Improve Your SEO (+ 10 Places to Use Them) Link building is a labor of love that can pay off for more organic traffic through high search engine rankings. Here are some experts in link building to help you out! But then what? We’ve also got you covered with…
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this…
Tactics How Content “Freshness” Applies to Your Google Rankings We’re taking it back to 2017. Google’s Freshness Update that year included a significant algorithm update that introduced time as a relevance indicator. It caused some confusion for marketers, many of whom misunderstood the update to prioritize recent publication dates in raking results. 3 types of queries…