Tactics Top 5 Internal Site Search Practices Is your site searchable? That can be a great thing for users, SEO, and site behavior data. This is especially true for eCommerce sites, because who doesn’t love to window shop online nowadays? 🙋 But not all site search features are created equally. When you are setting up…
Tactics 9 Marketing Channels + How to Use Them We’ve all heard of marketing channels by now. We wanna cover the 9 most common channels to keep an eye on and how to use them for marketing. Content Marketing: Let’s start from the top. Content marketing is a general form of marketing with content like…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this…
Trivia Quick! No Googling… Clicks Top Posts of the Week Takeaways What We Learned Monday: Sometimes you have to turn some weird stones to find SEO insights or sources. Search Engine Land gave advice on how to find weird stuff (FWS) for SEO projects. This includes digging around on-site and off-site channels. Tuesday: Create…
Marketing Podcast with Mike Blumenthal In this episode of the Duct Tape Marketing Podcast, I interview Mike Blumenthal. Mike is the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Today, he also provides Local consulting to a range of businesses, big and small, across the SMB…
Tactics 5 Signs You Need to Hire a Marketing Agency Spinning your wheels constantly and spending your budget wisley is hard to do. Is it time for a little outside perspective or experts on deck? Here are some signs that it’s time to get agency assistance: You don’t have enough time: Marketing takes up a…
Marketing Podcast with Mark Kilens In this episode of the Duct Tape Marketing Podcast, I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. Key Takeaway: Although virtual events and meetings were a product…
Tactics 3 Ingredients to Your Secret Sauce [Podcast] One of the biggest pieces of advice brands get is to show off what makes them unique. This is true for both companies and individuals. So how do you find your own secret sauce, bottle it up, and sell it to the world? Check out this podcast…
Tactics 10 Tips for Creating More Powerful Content What’s your niche? What’s your industry? No matter what it is, the experts over at Semrush have definitely researched it in one way or another. They put together a collection of findings for market research and trends through keywords and content. With the data to back it,…