Sponsored 5 Cost-Effective Ways to Acquire New Customers Customer acquisition is an expensive necessity for businesses. So, reaching new customersâat a cost that doesnât deplete your marketing budgetâis essential for growth. Cost-effective customer acquisition comes down to targeting the right audiences, prioritizing the right channels for your business, and leveraging automation at key points in…
Tactics 4 Takeaways from Googleâs Updated Link Guidance Google recently updated its guidance on SEO Link Best Practices. These recommendations are generally aligned with HTML recommendations. Here are some things to note: Title Attribute Can Work Like an Anchor Text. The title attribute applied to a link element can be used in the absence of…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I donât go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Marketing Podcast with Stu Heinecke In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales…
Takeaways What We Learned Monday: LinkedInâs Competitor Analytics Dashboard is a powerful tool to help you identify opportunities for your company pages by closely monitoring the content, metrics, and growth rate of your hand-picked competition. Tuesday:Â What not to do on social media? Donât worry about trolls, vanity metrics, and slow growth. Stay focused on entertaining,…
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Marketing Podcast with Jonah Berger In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book weâre going to talk about â Magic Words: What to Say to Get Your Way.…
Tactics How to Market Your Product on Amazon Do you have an Amazon marketing strategy? Here are 8 ways to market your product on the platform to boost sales and close margins: Study your competition and their strategies. Browse your competitorsâ top-ranked product descriptions, reviews, and Q&A sections to gain valuable insights on what to…
Tactics 5 Social Media Donâts We share a lot about what you should be doing on your social channels. Letâs shake things up with 5 things you shouldnât do: Donât Expect Instant Results. Social media is about relationship-building, which requires sustained effort over time. Donât Take Haters Personally. Address genuine concerns, of course. But when it comes…
Tactics How to Use LinkedInâs Competitor Analytics Dashboard If youâre not using LinkedInâs Competitor Analytics Dashboard to identify growth opportunities for your company pages, youâre missing out. Hereâs how to get started: Choose Competitors to Follow. Add your list of up to 9 relevant competitor businessesâat your level or beyondâto the dashboard. Compare Audience Size and…