Special Issue A Playlist for MLK Day Martin Luther King, Jr. believed that jazz was a powerful tool in the Civil Rights Movement. â[This music] has strengthened us with its sweet rhythms when courage began to fail. It has calmed us with its rich harmonies when spirits were down.ââ King, 1964 Berlin Jazz Festival So,…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I donât go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
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Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer. Robert is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency, and the recipient of numerous industry and company culture awards, including Glassdoorâs Employeesâ Choice Awards two years in a row.…
Tactics Best Practices for Instagram: 2023 Edition Optimizing for Instagramâs algorithm du jour is a moving target. But recently, Head of Instagram Adam Mosseri shared some new insights from behind the curtain. Instagramâs Algorithm uses these key signals to determine a postâs relevance to a user: Post info: How many people like the post, video length,…
Marketing Podcast with Matt Higgins In this episode of the Duct Tape Marketing Podcast, I interview Matt Higgins. Matt is a self-made entrepreneur who went from poverty to the top of five industries and now serves as a guest Shark on ABCâs hit series Shark Tank. He will soon star in a new spinoff Business…
Tactics Q: Why use FAQ schema? FAQ structured data organizes information so that Google understands the webpageâs author, the question asked, and the answer to that question. Using this FAQ schema markup can help you gain a better search presence and drive conversions. Hereâs how: Enhance Search Listings. FAQ-enhanced search listings can help you take…
Tactics 8 Content Marketing Stats to Know Content marketing â the creating and sharing of relevant and entertaining text-based, video, and audio content to attract and retain a defined audience â is an indispensable part of any digital marketing and SEO strategy for businesses big and small. By now, everyone knows it. But we love…
Tactics How to Dominate with DOOH We told you digital out-of-home (DOOH) would be big in 2023, thanks to developments in technology and enhanced opportunities to execute, target, and measure performance. Hereâs four hot tips to maximize your DOOH campaigns: Be in-your-face about it. Too much branding wonât kill your ad, so opt for simple…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I donât go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…