Tactics Google Ads in ’23 Based on last year’s trends and new features—as well as some upcoming data regulations—here’s what to expect from Google Ads in 2023: Broad match or bust. Google strongly suggests that you upgrade existing keywords to broad match to yield quality impression share and higher conversions. More data = better optimization. Still,…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Marketing Podcast with Laura Nelson In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and…
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Marketing Podcast with Laura Bull In this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand.…
Tactics How can marketers use ChatGPT? You’ve probably heard the hype about ChatGPT, the AI chatbot trained by OpenAI that amassed over a million users in five days. ChatGPT is capable of generating natural and coherent language responses to general questions. Its ability to build strategies and automate tasks has caused some experts to speculate…
Marketing Podcast with Dan Franks In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world’s largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll…
Marketing Podcast with Jacqueline Lieberman In this Duct Tape Marketing Podcast episode, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies. The more human a brand is,…
Tactics Demystifying the TikTok Algo It’s the fastest growing social media platform of our time with the highest engagement rates per post. In Q3 of 2022, TikTok surpassed 1 billion monthly active users. The “For You Page” (FYP)—a curated feed of videos hyper-tailored to user interests and behaviors—is no small part of that success (and…
Marketing Podcast with Jeffrey Shaw In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their businesses in what otherwise seems like uncontrollable circumstances. He’s also the author of a book called: The Self-Employed Life:…