Tactics 5 Ways to Optimize Your Ad Campaigns in 2023 We know a lot of work goes into building and optimizing display ad campaigns, but you can’t let the same campaigns repeat without optimization. As you plan your 2023 campaigns, check out these 5 ways to finetune and boost your ads. Try different approaches to…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. Today, we have the ability now to start businesses without really adding much overhead. You don’t need an office – all you really need is a computer. But in order to scale, there are a few…
Clicks Top Posts of the Week Takeaways What We Learned Monday: RIP to the static homepage. Your best bet is to decrease your page-load time, privilege critical content above the fold, avoid flicker, personalize everything, and don’t skimp on good design. Tuesday: Your professional bio is probably stale. But you have a great personality, right?…
As is the case with Canon Mg2522 driver a lot of potentially unwanted programs, they offer functionality that is already built into Windows. Expand the “Driver Updates” section here to view optional driver updates. In Windows 10, there are multiple ways out there to update device drivers. Following are the three easy ways to update…
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Marketing Podcast with Jenn Herman In this episode of the Duct Tape Marketing Podcast, I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. She…
Tactics Spotify Wrapped by the Numbers It’s the most wonderful time of the year: when Spotify Wrapped goes more viral than Influenza A. Since 2016, Spotify has packaged up your behavioral data and gifted you a snackable, shareable musical reflection of your year. You benefit from some social clout, and Spotify builds serious brand equity.…
Tactics Time to Revisit Your Professional Bio 🥱 Here’s the thing about professional bios: no one likes writing them and no one likes reading them. Your bio is meant to introduce and represent you to your colleagues and clients, but it often reduces you to a sleepy list of jobs and skills and organizations. Inject…
Tactics Death to the Static Homepage 💀…What to Do Instead You only get one shot at a first impression. Where many companies fall short when it comes to making a good impression is their homepage. while you’d hope that your website is so good, people convert immediately, that’s not gonna happen. So then why are…