Email segmentation is the practice of dividing your email subscribers into segments based on common traits and then sending tailored emails to those segments. When you get segmentation right, the rewards are many. And this post will teach you the basics so you can start engaging your subscribers effectively. What is email segmentation? Email segmentation…
Takeaways Copyhackers eBook 1 will help you find and develop your core messages You’ll know how to narrow your market to prospects that will compensate you for your service Use customer research to get the best swipe-worthy copy Use rhetoric devices in your copy to draw attention to your headlines When it comes to determining…
SEO had its heyday. The empires of Moz and Hubspot were built on it. The rise of digital marketing was dependent on it. But then it became saturated with competition. And yet, it’s still a go-to lever for SaaS companies seeking a traffic boost. And sure – with time, resources and investment, you can boost…
Value proposition formulas are copywriting formulas that take the guess work out of explaining the value your product or service provides for your customers. These formulas make writing easier by providing a starting point or template that you can use to craft your value proposition. Why do you need a value proposition? Here’s an uncomfortable…
Before we dive into each abandoned cart email example, let’s clarify what abandoned cart emails are. Source Abandoned cart emails are the emails you send to your customers when they have left items in their shopping carts but left the site before beginning the checkout process. They’re also called “cart abandonment emails” or “cart recovery…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Vadoo – is a video hosting platform that helps brands and creators to engage and grow their audiences by uploading, recording, and sharing videos with just one click. Universe – is an immersive EdTech solution…
Direct response copywriting inspires the reader to take action immediately after they’ve read the copy. It’s a direct-line sale to the customer and is found mainly in print materials. What is direct response copywriting? Direct response copy must: Ask for an immediate response from the customer Be at the point of conversion Have measurable results…
Abandoned cart emails are emails sent to customers who add items to their shopping cart but leave the site before the checkout process. Abandoned cart emails are also called “cart recovery emails” or “cart abandonment emails.” And some email service providers (ESPs) call them abandoned checkout emails even though they’re really abandoned carts. Source I…
Marketing Podcast with Nancy Harhut In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses. Key Takeaway: Behavioral scientists have…
Snackable content is short, straightforward and easy to digest. It’s consumed quickly and is perfect for readers using mobile devices. What makes content “snackable”? Humans crave new information. (Really, we do) But with the average attention span lasting about 8 seconds, they don’t have much time to find it. Source This is where snackable content…