A user journey — also called buyer’s journey, user flow or user experience — is the experience a user has when interacting with your brand. A user journey map, or user experience map, is the visual representation of this experience. What is a user journey? In an ideal world, your prospects would automatically find your…
Trivia The More You Know… Clicks Top Posts of the Week Takeaways What We Learned Monday: Today marks Black Friday! This whole weekend will be full of shopping and marketing strategies, but what about the next big shopping week? Cyber Week II is the week after Christmas (Dec 26-Jan 1). Channable listed ad, marketing, and strategy…
Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a…
Takeaways Headline tests use multiple headline variations to determine the best performing option There are many tools you can use to analyze and test your headline Writing at least 50 headlines will give you a better chance of coming up with a brilliant headline that is also data-driven What is a headline test? A headline…
You know how there are “extroverted introverts” out there? The people who are neither “party animals or wallflowers, but have shades of both”… I’m not one of those. I’m quite firmly an “introverted introvert”. The fewer people (but more dogs) I have to deal with during my day, the happier I am. Even responding to…
Marketing Podcast with Jason Feifer In this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason Feifer is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. Key Takeaway: The moments of greatest change…
Copywriters are in demand. A quick search on LinkedIn revealed over 21,000 copywriter jobs in North America alone. Source And over 5,000 of those were listed as entry-level copywriting jobs. Source glassdoor had over 2,500 copywriter job listings. Indeed had 967 remote copywriting job listings. Set Indeed’s job filter to anywhere in the world, and…
Takeaways Your email list should be one of the most valuable assets in your coaching business. Quizzes are a great way for coaches to grow an email list. Fast. Consistently sharing valuable content and resources is one of the easiest ways to promote and grow your email list. Are you a new coach without an…
Sponsored How to Put Your Results in Context With Competitive Insights “How are we performing against the competition?” is an inevitable question from management. Once you’ve begun to see results from your social media efforts, your work is just getting started. In order to maintain that momentum, you have to stay ahead of the curve.…
Marketing Podcast with Carolyn Rodz In this episode of the Duct Tape Marketing Podcast, I interview Carolyn Rodz. Carolyn serves as the co-founder and CEO of Hello Alice. Hello Alice is a free, data-driven, and multichannel platform helping small business owners on their entrepreneurial journey by providing access to relevant funding networks and technical assistance…