Tactics BFCM is Cool. But What About Cyber Week II? The five-day period that runs from Thanksgiving and Black Friday through Cyber Monday is also called the Cyber 5, Cyber Week, or Cyber Weekend. It’s one of the biggest lead ups to Christmas and contributes billions towards holiday shopping. But what do you call the…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Streak – is a CRM Platform Built directly inside Gmail that allows you to manage any workflow from your inbox. From sending personalized emails and keeping track of leads to accessing information about pipelines,…
Google Business Profiles can be claimed by the owner or business manager in Google Maps or in Google Search. When someone makes a claim for ownership of a Google Business Profile listing and if that business was already claimed by someone, the current owners will get an email asking if they approve or deny the…
Tactics I Got 99 Problems … And They’re All Related to Keywords SEO isn’t just about keywords, listicles, or interrogative statements these days. (Think: How do I teach my dog to sit?) It’s all about the content, baby. It’s great that the algorithm is picking up on actually useful content, but it can be a…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. OptiMonk – allows you to personalize popups, offers, forms, headlines, and embedded content in your website to enhance the experience of your website visitors, improve your conversions and boost your engagement rate. Vouch…
The last few weeks have been nothing short of dramatic over at Twitter headquarters. But before we get into that, I just want to thank dark-paul gosselaar for our cover image inspiration. And I would be remiss if I didn’t mention that I sympathize with all of the employees who have been let go, by…
Clicks Top Posts of the Week Facebook Group Friday Join the Conversation Mel posted, “Is there a specific phrase for the weekend after Thanksgiving? Working on marketing materials for my client and just wondering if there is a specific phrase that encompasses the weekend because ‘Black Friday weekend deals’ doesn’t seem correct.” Elizabeth asked, “I’m…
Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. Debbie is also a proud member of the DTM network for the last 3…
Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature. What you…
Tactics How to Wrap Up 2022 & Create Plans for a Strong 2023 Q4 is zooooming on by. We’re sharing this checklist as a way for you to see how you’re wrapping up your year-end plans before diving into your new year strategies. The top 4 areas of 2022 to wrap up: Conduct an analytics…