Tactics The Difference Between Owned & Borrowed Audiences What does it mean to know, own, and engage with your audience effectively? Today, we’re going to teach you a little bit about audience diversification across channels, and how to manage that. What is a “Borrowed” Audience? A “borrowed” audience is your following on other platforms (mainly…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Google just announced two new updates regarding first-party data and machine learning with Display and Video 360. The two new updates are optimized targeting and Exchange Provided Identifier, also known as EPID. Optimized targeting Optimized targeting helps advertisers expand their reach across relevant audiences and increase ROI by finding new and relevant customers likely to…
Tactics 8 Ways to Make the Most of Your Paid Social Media Budget There is no one-size-fits-all spending formula for social media, just like one brand’s failed content is another brand’s big win. It really all depends on an individual brand. So when it comes to budgeting, it can be hard to determine if you…
Marketing Podcast with Dr. Paul J. Zak In this episode of the Duct Tape Marketing Podcast, I interview Dr. Paul J. Zak. Dr. Zak is a Professor at Claremont Graduate University. A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in…
TikTok has just announced Photo Mode, as well as seven new editing tools for creators. Let’s take a look. What’s new. The seven new editing features are now available in the US and most regions globally. These tools allow creators to adjust their clips right in the TikTok platform. Edit clips: Stack, trim, and split video…
Clicks Top Posts of the Week Takeaways What We Learned Monday: Finding the right answers means asking the right questions. Sometimes you have to set yourself up for organized “what if” questions. Vision Edge Marketing put together 7 steps to asking the right “what if” questions for your marketing strategy. Tuesday: Good social media…
John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by the MarTech Podcast, hosted by Benjamin Shapiro, brought to you by the HubSpot Podcast Network. Ben’s episodes are so awesome. They’re under 30 minutes. They share stories with world class marketers who use technology to generate growth and achieve…
Over the last few weeks, Instagram has been introducing new surfaces (what Instagram calls placements) and ad creative tools to give businesses more options to create engaging posts, reach more customers, and grow their brand. Music optimization for Reels To increase the adoption of Reels, Instagram has introduced free, high-quality songs from the Meta Sound…
Tactics Choosing a Traditional CMS vs Headless CMS Let’s break down content management systems! While no one direction can solve all of your problems, it’s good to know your options. The main two being traditional and “headless” CMS.’ What is a Traditional CMS? A traditional CMS, like WordPress or Drupal, connects the front-end and the…