Marketing Podcast with Todd Henry In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry. Todd teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code, Daily Creative) which…
The Google Merchant Center has introduced a new feed label for advanced users that removes the concept of one target country being the primary country for a feed. The old way. Until recently, Merchant Center feeds required users to select a “primary country of sale,” and “additional countries” could then be added later. The “primary…
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Google is expanding the eligibility for enhanced product experiences in Google Search to those who use Product structured data. Google also has added new Search Console reports to measure the performance and identify issues with your structured data. “These enhanced product experiences were previously only open to Merchant Center users,” the search company said. Expanded…
YouTube has unveiled some new analytics options for Creator Studio that provides more data on what your audience is interested in, based on search and engagement activity, and also how those users are interacting with different topics on the app. Not new. The Search Insights tool was announced late last year and the first phase…
Tactics Inspiration for Your Next Lead Magnets [Infographic] Looking to attract and track more leads? Play with some magnets. A lead magnet is something of value to your audience that is given in exchange for something. They can be used for any number of goals (subscriber growth, warming potential customers, brand awareness, etc.). They are…
Marketing Podcast with McKenna Sweazey In this episode of the Duct Tape Marketing Podcast, I interview McKenna Sweazey. Mckenna’s global marketing career has spanned the spectrum of start-ups to corporations. McKenna’s own management experience, leading teams around the world, has provided the foundation for her speaking and coaching, around a structured approach to this new…
Google has confirmed that the helpful content update is now finished rolling out. The update took 15 days to roll out, starting on August 25, 2022 and ending on September 9, 2022. Google has posted it completed today, September 9th. As a reminder, Google’s helpful content update is a sitewide signal. It targets websites that…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies and small businesses. With the growth of connected TV (CTV), and its ability to accurately target and measure performance, the largest screen in the house is now available to B2B…