Trivia For the History Buffs Clicks Top Posts of the Week Takeaways What We Learned Monday: The Carney Team was enjoying a werk-free Labor Day. So no Monday Carnage for you. Tuesday: Loyalty programs can be great teaching tools for a brand. They can be used to directly ask questions, utilize buying behavior, and test…
Marketing Podcast with Brad Feld In this episode of the Duct Tape Marketing Podcast, I interview Brad Feld. Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-founding Foundry, he co-founded Mobius Venture Capital and is also a co-founder of Techstars. Heās also an author of a number of books including ā…
Instagram is planning to scale back on its shopping features to focus more on e-commerce efforts that directly drive advertising. A change in priorities. In an internal memo this week Instagram staffers were told that the Shopping page would eventually disappear āgiven shifts in company priorities.āĀ The memo states that Instagram isnāt going to abandon shopping…
Tactics 5 Email Marketing Automation Workflows to Build Today Email can be a powerful thing. With how technical it has become, email has given brands every chance to nurture, impress, respond, or engage with a user. Automation does all that in a timely, personalized, and relevant way. So are you automating in the best possible…
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this…
Automation poses a risk to job security in nearly every industry. As PPC marketers, algorithm-based tools have changed the face of our job. While we once spent our workday performing keyword research, writing ad copy and adjusting bids, Googleās machine learning automates tasks for easier account management. But donāt worry, weāre not going to be…
Tactics 50 Conversion Rate Optimization and Landing Page Statistics and Trends CRO stands for conversion rate optimization and it is the to-go metric to focus on when you want an increase in leads and to create a structured approach towards your potential customers. UserGuiding put together a big olā list of the latest stats and…
When it comes to local SEO, thereās a lot of noise. From the latest industry buzz talk to the nuances of a specific website, a strategy to-do list can quickly become flooded with tasks that donāt consider the big picture. However, none of these tasks matter if you ignore competitors.Ā A competitive analysis for local…
Tactics Building A Better Loyalty Program Brand loyalty from customers is an extremely competitive thing. Brands that gain that type of following have to have a great product, align with the values of their customers, and provide a high-value experience. Part of that high-value portion can live with loyalty programs. Tips for Building Your Own…
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this…