Basics to Blasting Off š
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How To Turn Your Customers Into Lustomersā¢
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this…
How to audit your Google Ads account like a pro
Brad Geddes is no stranger to paid search. And as one of the co-founders of Adalysis, heās done his fair share of audits. In an SMX Advanced session, he provides a framework for how to audit your own accounts, or perform audits for client proposals. Letās dive in. Why perform an audit? Here are a…
Are you still watching? – Carney
Tactics Should You be Investing in Streaming TV Marketing? Itās nothing new that video advertising is thriving despite the recent dip in ad spend. Use of CTV and OTT channels has grown and theyāre only getting more popular as streaming services adjust their subscription tiers and open advertising to larger audiences. Letās break down why…
Google Performance Max self-upgrade tool for Local campaigns is now available
Google has just announced the Performance Max self-upgrade tool for Smart Shopping and Local campaigns. How to self-upgrade. You can self-upgrade your Smart Shopping and Local campaigns by navigating to the notification in your ads dashboard, the Recommendations page, or the Campaign page. Preserving historical data. When your campaigns are self-upgraded, all historical campaign performance…
Leave No Stone Un-targeted – Carney
Tactics 8 Types of Remarketing to Consider Remarketing (or āretargeting,ā whichever term floats your boat) can be an effective paid media tactic because it serves ads to users who have already engaged with your brand. Those users are more likely to fully convert! Search Engine Journal put together 8 different approaches to consider for your…
SEOs feel content ahead of Google helpful content update
Weāre expecting the Google helpful content update to launch this week.Ā Does the announcement have you concerned? Aleyda Solis posted a poll on Twitter to ask SEOs. The final results: No! My content is helpful: 44.1% Unsure tbh! Letās see: 46.6% Yes! Will prune/improve: 9.3% Iām surprised that so many people think their own content…
We Have a Bone to Pick With You
Tactics Whatās the āToothpick Ruleā for Marketing? The ātoothpick ruleā was born thanks to politics. To cut down on bribing, meals were banned for lobbying discussions. An exception was made for āfood that you have to eat standing up using a toothpick.ā So now, officials have to be primed with finger foods and more convincing…
The Most Common Pricing Mistakes & What To Do Instead
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this…
TikTok announces three new shopping ad features
Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that itās launching a new commerce ad suite called Shopping Ads. They will be testing three new ad formats including Video Shopping Ads, Catalog LIsting Ads, and LIVE Shopping Ads.Ā Video Shopping Ads will…