Tactics 4 Takeaways from Google’s Updated Link Guidance Google recently updated its guidance on SEO Link Best Practices. These recommendations are generally aligned with HTML recommendations. Here are some things to note: Title Attribute Can Work Like an Anchor Text. The title attribute applied to a link element can be used in the absence of…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Marketing Podcast with Stu Heinecke In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales…
Takeaways What We Learned Monday: LinkedIn’s Competitor Analytics Dashboard is a powerful tool to help you identify opportunities for your company pages by closely monitoring the content, metrics, and growth rate of your hand-picked competition. Tuesday: What not to do on social media? Don’t worry about trolls, vanity metrics, and slow growth. Stay focused on entertaining,…
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Marketing Podcast with Jonah Berger In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we’re going to talk about — Magic Words: What to Say to Get Your Way.…
Tactics How to Market Your Product on Amazon Do you have an Amazon marketing strategy? Here are 8 ways to market your product on the platform to boost sales and close margins: Study your competition and their strategies. Browse your competitors’ top-ranked product descriptions, reviews, and Q&A sections to gain valuable insights on what to…
Tactics 5 Social Media Don’ts We share a lot about what you should be doing on your social channels. Let’s shake things up with 5 things you shouldn’t do: Don’t Expect Instant Results. Social media is about relationship-building, which requires sustained effort over time. Don’t Take Haters Personally. Address genuine concerns, of course. But when it comes…
Tactics How to Use LinkedIn’s Competitor Analytics Dashboard If you’re not using LinkedIn’s Competitor Analytics Dashboard to identify growth opportunities for your company pages, you’re missing out. Here’s how to get started: Choose Competitors to Follow. Add your list of up to 9 relevant competitor businesses—at your level or beyond—to the dashboard. Compare Audience Size and…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…