Marketing Podcast with Oscar Trimboli In this episode of the Duct Tape Marketing Podcast, I interview Oscar Trimboli. Oscar is the author of How to Listen: Discover the Hidden Key to Better Communication – the most comprehensive book about listening in the workplace. Key Takeaway: Despite leaders spending 83% of their day listening, only 2%…
Tactics 9 Common Questions from PPC Clients Whether you like it or not, some clients expect you to be part PPC hero, part business consultant. Here are 9 common questions your PPC clients have and how to answer them with confidence: “What should our budget be?” Platform planning tools, like Google Keyword Planner, provide cost…
Tactics Content Formats for Each Stage of The Funnel Content marketing is only as good as its context. The format of your message should be optimized to your goal—whether that is to expand visibility, to keep your audience engaged over a long sales cycle, or to maximize the percentage of your current visitors who convert.…
Tactics 3 SEO Reports To Build in GA4 If you manage SEO campaigns, consider quickly building these 3 reports on Google Analytics 4 to easily monitor the impact of organic search traffic on your business: SEO Pages report: Use this report to pinpoint those pages that require more optimization to rank in SERPs and increase…
Tactics B2B Buyers Have Feelings, Too We often think of B2B advertising as the logos to B2C’s pathos. B2B ads and content feature facts, specs, cost assessment, and comparisons in an endless stream of tables and iconography… but rarely an emotional appeal. Why do we assume that our B2B buyers assume an entirely rational identity—independent…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. Key Takeaway: Mark…
Takeaways What We Learned Monday: In-game advertising (IGA) is a growing, affordable, and low-competition opportunity for brands who want to explore campaigns outside their usual scopes. IGAs offer more engagement than social posts, an incredible reach, and tons of customization potential—from static to dynamic to entire games built for brands. Tuesday: With Apple Business Connect, you…
Tactics Meta Descriptions Matter A meta description is an HTML tag you can set to describe what a post or page of your website is about. When displayed in search results, it helps encourage users to click on your link. While search engines claim there is no direct ranking benefit from meta descriptions, a higher…
Marketing Podcast with Camden Francis In this episode of the Duct Tape Marketing Podcast, I interview Camden Francis. Camden is the Founder and CEO of the Nonprofit Organization Beyond the Crisis Beyond the Crisis, the food-distribution charity, which has distributed over 100,000 dollars of food items to housing communities and homeless shelters across Massachusetts. Questions…