Tactics What Works on YouTube in ’23 The folks at YouTube have identified three ways marketers can take inspiration from successful creators to make more meaningful connections with viewers: Leverage the power of communities. Over half of Gen Z watches content that no one they know personally is interested in. So, encourage participation—in contests, challenges,…
Tactics Getting Started with Apple Business Connect Apple recently rolled out Apple Business Connect, a free tool that allows small businesses, enterprise brands, and third-party partners to claim location place cards and customize information that appears to over 1 billion Apple users across Apple Maps, Messages, Wallet, Siri, and other apps. Here’s how to get…
You’ve probably heard this before: Design is subjective. Something that looks beautiful to one person might look like trash to the next. Source Now, I’m the only designer at Copyhackers. So coming up with a design that the majority of people find aesthetically pleasing can be difficult. My first-draft designs are often based on what…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Takeaways What We Learned Monday: More is more. Automate everything. If it’s not broken, don’t fix it. Throw a blog up and forget about it. Anybody can do this. Viral or bust. These are just some of the content marketing myths you might be living and dying by. It’s time to change your approach and…
Tactics Why you should be running in-game ads Last year, ~227 million people in the US played video games and 46% of those were women. Game revenues are projected to reach $285 billion by 2027. In-game ad (IGA) campaigns are a huge opportunity for brands looking to expand marketing campaigns outside their normal scope, become…
Marketing Podcast with Russ Ruffino In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want. Key Takeaway: If you’re looking for some…
Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast, I interview Matt Briel. Matt is an entrepreneur and the Vice President of Marketing & Communications at Lulu.com, as well as a self-diagnosed collaboration junkie. After more than 15 years leading Sales and Marketing teams in the Media & Publishing spaces, he’s…
Tactics How to Track Advanced Scrolling on GA4 Google Analytics 4 will track scroll activity by default with the scroll enhanced measurement event—but only once a visitor reaches a scroll depth of 90%. If you want to track scroll activity at 25%, 50%, 75%, and so on, follow these steps: If you haven’t already, install…
Tactics How to Generate LinkedIn Leads Is revisiting LinkedIn for connecting with prospects on your to-do list? Whether you’re planning an organic strategy or hoping to leverage LinkedIn ads, here are 5 not-spammy ways to capture and nurture leads on the platform: Optimize Your Company Page and Profile for Lead Generation Add a custom button…