Tactics Is Your Website Accessible? Web accessibility helps people with disabilities navigate a website more easily. Not only does web accessibility make for a more equitable digital landscape, but its almost always better for your SEO. Consider the following types of accessibility needs: Visual Impairment. Users with permanent of temporary blindness, low vision, and color…
Tactics 9 Content Marketing Myths While you’re waiting around for AI to be smart enough to create all of your blogs, infographics, and ebooks for you… there’s always time to adjust your approach to content marketing. Here are 9 content marketing myths for a quick gut-check: Producing content doesn’t make you an authority on your…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Clicks Top Posts of the Week Facebook Group Friday What We Learned Tuesday: There’s a formula to optimize your Facebook Ad Offers. Be clear about the desired action you want users to take, make sure your ads are relevant to your buyer personas, sprinkle in a sense of urgency or exclusivity, and focus your storytelling…
Marketing Podcast with Ash Ali and Hasan Kubba In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat). Hasan built…
Marketing Podcast with James Ellis In this episode of the Duct Tape Marketing Podcast, I interview James Ellis. James. James is the principal of Employer Brand Labs in Chicago and is a born employer branding nerd whose mission is to create a million employer brand thinkers. He is an author, keynote speaker, practitioner, and podcaster…
News Be in the Know Tactics 3 Tips to E-E-A-T Better In December, Google announced it will now consider the experience of the author when evaluating the quality of content, updating the E-A-T acronym (Expertise, Authoritativeness, and Trustworthiness) to E-E-A-T. So, how do you demonstrate first-hand, real-world experience in your content as part of your…
Tactics “Can you make us a viral video?” Maybe. Everyone wants to go viral. Especially your manager, who may not understand that there’s no real formula for virality. It happens at the storied intersection of je ne sais quoi and miraculous timing. The good news is that there are some observable elements consistently associated with…
Tactics 4 Keys to an Irresistible Facebook Ad Offer Don’t give up on your underperforming Facebook ads just yet. With fewer data available for targeting and tracking on the platform these days, leveraging an irresistible campaign offer and feed-friendly creative can reinvigorate your ROI. Try the Facebook Ads Offer Formula: Desired action. What is the…
Special Issue A Playlist for MLK Day Martin Luther King, Jr. believed that jazz was a powerful tool in the Civil Rights Movement. “[This music] has strengthened us with its sweet rhythms when courage began to fail. It has calmed us with its rich harmonies when spirits were down.”— King, 1964 Berlin Jazz Festival So,…