My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
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Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer. Robert is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency, and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row.…
Tactics Best Practices for Instagram: 2023 Edition Optimizing for Instagram’s algorithm du jour is a moving target. But recently, Head of Instagram Adam Mosseri shared some new insights from behind the curtain. Instagram’s Algorithm uses these key signals to determine a post’s relevance to a user: Post info: How many people like the post, video length,…
Marketing Podcast with Matt Higgins In this episode of the Duct Tape Marketing Podcast, I interview Matt Higgins. Matt is a self-made entrepreneur who went from poverty to the top of five industries and now serves as a guest Shark on ABC’s hit series Shark Tank. He will soon star in a new spinoff Business…
Tactics Q: Why use FAQ schema? FAQ structured data organizes information so that Google understands the webpage’s author, the question asked, and the answer to that question. Using this FAQ schema markup can help you gain a better search presence and drive conversions. Here’s how: Enhance Search Listings. FAQ-enhanced search listings can help you take…
Tactics 8 Content Marketing Stats to Know Content marketing — the creating and sharing of relevant and entertaining text-based, video, and audio content to attract and retain a defined audience — is an indispensable part of any digital marketing and SEO strategy for businesses big and small. By now, everyone knows it. But we love…
Tactics How to Dominate with DOOH We told you digital out-of-home (DOOH) would be big in 2023, thanks to developments in technology and enhanced opportunities to execute, target, and measure performance. Here’s four hot tips to maximize your DOOH campaigns: Be in-your-face about it. Too much branding won’t kill your ad, so opt for simple…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Running a successful marketing agency is no easy task. It requires careful management of resources, strategic planning, and keeping up with the latest trends and technologies. But, in order to stand out from the competition and make your mark, you need to have a winning marketing system in place. What is a marketing system? A…