Marketing Podcast with Marcel Petitpas In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker,…
Clicks Top Posts of the Week Takeaways What We Learned Monday: Don’t be afraid to try broad match on Google Ads in the new year, but monitor it closely for overspend. Creative is king, so use high-quality ad images and videos. Keep in mind that new data laws and less advertiser transparency will present unique…
Marketing Podcast with Amanda Holmes In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. She’s the…
Tactics What is Entity Search? In the past, you might have gotten by on keywords and link-building alone—but, these days, you have to help semantic search engine bots understand your content by optimizing for entity search. But what does that really mean? entity (n.): a name, place, object, event, concept, or numerical expression that a…
Marketing Podcast with Andrew Warden In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush – an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one. Key Takeaway: A crucial component of growth is experimentation. Experimentation is the…
News Be in the Know Old Navy’s new digital content series features SNL star Kenan Thompson as the newbie in their corporate internship program designed for elementary school students. The “unbranded” series aims to cut through ad fatigue and tap into the public appetite for streaming. According to the 2022 Digital Consumer Trends Index, email…
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track. Key Takeaway: After working with tons of small businesses and clients for the last 30+ years, I’ve…
Tactics Know Your Social Stats What were the top challenges faced by social media managers last year? Keeping up with the algorithm, navigating new features, and fighting that shrinking organic reach. It can be hard to prove ROI to clients and managers, despite what we know to be true. So, here are a few powerful,…
Marketing Podcast with Steve Miller In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, “UNCOPYABLE: How to Create an Unfair Advantage Over…
Tactics Google Ads in ’23 Based on last year’s trends and new features—as well as some upcoming data regulations—here’s what to expect from Google Ads in 2023: Broad match or bust. Google strongly suggests that you upgrade existing keywords to broad match to yield quality impression share and higher conversions. More data = better optimization. Still,…