Clicks Top Posts of The Week Takeaways What We Learned Monday: When things go wrong, you want to be able to help users right then and there with clear, helpful communication. So then why are error messages so vague? Wix explained how to write better error messages so you are giving users the best possible…
Marketing Podcast with Liz Lathan In this episode of the Duct Tape Marketing Podcast, I interview Liz Lathan. Liz is a community design strategist, a community enablement architect, and the Creator of Return on Emotion™. Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies…
Tactics 17 Types of Content to Be Using Today we want to throw a little refresher your way about the importance of diversity in your content marketing. You should always test out new formats and channels when the same old content isn’t giving you the desired results. Times shift and different users go through different…
Marketing Podcast with Mindy Weinstein In this episode of the Duct Tape Marketing Podcast, I interview Mindy Weinstein. Dr. Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. She is the founder of the digital marketing firm Market MindShift. Questions I ask Dr.…
Tactics Making the Most of a Security Breach It can be extremely difficult to gain the trust back from users if you experience a security breach or crisis. So while obviously the first piece of advise in risk management is to prevent it in the first place, you should also be prepared if it does…
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Tactics Uh-Oh! Your Error Messages are Underwhelming Error! Try again. Oops! Uh-oh! 404! Something went wrong… We’ve all encountered errors, redirects, dead ends, and unknown issues on the internet. It can be frustrating. So if your brand’s site, app, or product runs into an issue, what do your users see? These messages can be a…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online…
Clicks Top Posts of the Week Takeaways What We Learned Monday: With the rise of greenscreening and dueting TikToks, SMMs can feel the pressure to be an entertainer and show themselves on camera. Not everyone is comfortable behind the camera, and not every brand needs to have that personality representing it. Modern Millie gave tips…
Marketing Podcast with Tom Peters In this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever. Twenty books and forty years later, Tom is still at…