The White Elephant in the Room
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How Modern Marketers Earn Trust Today
Marketing Podcast with Melanie Deziel In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.” Melanie is also the…
You Oughta Know – Carney
Tactics What You Need to Know About Reddit Marketing Reddit is a unique forum with niche communities, high standards of moderation, and highly engaged community. But because of those reasons, marketing on it is not the same as other platforms. User-Generated Content on Reddit There are over 100,000 active communities on Reddit that can have text-based…
Red Hot 💥 – Carney
Tactics 4 Tips To Boost Your Google Business Profile Visibility Previously called Google My Business, your Google Business Profile (GBP) listing is your opportunity to get your local business found. Just like a website, you have to optimize it to compete with other listings. Here are a few tips to get you ahead of other…
No Shoes, No Face, No Problem
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Weekend Favs – xTiles, Heyday, Mindstamp
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online…
Finding Your Voice And Using It To Make Ridiculously Good Content
Marketing Podcast with Ann Handley In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial…
To the Extreme 📈 – Carney
Clicks Top Posts of the Week Takeaways What We Learned Monday: Short-form video is essential for your social media content strategy. There are TikToks, Reels, and YouTube Shorts. They all do things a little bit differently, so Metigy broke down how brands can use YouTube Shorts with examples included. Tuesday: Have you heard of…
Simple Lessons In Never Giving Up
Marketing Podcast with Martha McSally In this episode of the Duct Tape Marketing Podcast, I interview Martha McSally. Martha is a compelling example of overcoming adversity and fear to achieve extraordinary feats. Losing her dad at the age of 12 and surviving sexual abuse and assault, she persevered to become the 1st woman in U.S.…
Best of the Rest 🏆
Sponsored 5 Steps to Get Ahead of Your Competitors on Instagram Instagram is a great resource to build brand awareness. Unfortunately, there are a lot of other brands trying to do the same thing. So how do you beat them out? Let’s break down the steps you need to take to get ahead of the…