Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic. A “hard no” was what we were up against. But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing. Source It was nearly Black Friday, and my partner…
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Content writing tells a compelling story that both entertains and educates your audience. Whereas copywriting persuades that audience to take action, mostly in the form of sales. While most writers know these definitions, the line between the two can get blurry. Especially when you find yourself writing for both. Content writing. Copywriting. Same diff right?…
Copywriting is the art and science of using words to get a reader to take action. Online, copywriting is your online salesperson. Let that sink in. Words are responsible for selling. Which means they are directly connected to revenue. That’s why it’s critical to understand copywriting, copywriters, and how copy can increase sales – and…
Tactics Make Your Mind Work Like a Million Monkeys Writing, creating content, finding new ideas (or better ideas) – these types of things require thought that can be really hard to produce on a daily basis. But, you gotta bring home the bacon somehow, right? So we wanted to share this little thinking theory to…
A value proposition is a clear and concise statement that communicates the value you provide to your customers. When written effectively, your value proposition should answer some key questions. Questions like: Who is this product or service for? Why does it matter? How will it make the customer’s life/work better? What is a value proposition?…
Takeaways There is no single CTR average for emails. Several factors influence this number. Reviewing existing data will give a good indicator of what your CTR average should be based on your industry and the types of emails you’re sending. You can take specific steps to improve your CTR and boost conversions. Smart copywriters and…
Tactics How Brands are Using YouTube Shorts Shorts are great to entertain your audience and help you to possibly persuade the right peeps to take action with your brand. They’re a little different than TikToks and Reels, so we’re going to break down how to use them properly. Benefits of YouTube Shorts: You can reach…
Takeaways Using headline formulas eliminates the guesswork and gives you a place to start when writing Write about 50 headlines before you put one on your home page A headline should grab the reader’s attention and entice them to keep reading your copy Clear headlines trump clever headlines Do you really need to use headline…
Email segmentation is the practice of dividing your email subscribers into segments based on common traits and then sending tailored emails to those segments. When you get segmentation right, the rewards are many. And this post will teach you the basics so you can start engaging your subscribers effectively. What is email segmentation? Email segmentation…