Tactics Your Little Black Book for Black Friday Email Strategies It’s not too late to jump on your holiday campaigns…but like…you better get on that. Here are some little-known strategies to look out for this season and possibly use yourself: Build Your Black Friday Email List. Keep your email lists growing by incentivizing new signups…
Marketing Podcast with Paul Magnone In this episode of the Duct Tape Marketing Podcast, I interview Paul Magnone. Paul is Head of Global Strategic Alliances at Google where he is developing a growing ecosystem of partners that will unlock the next generation of business value via the cloud and related technologies. He’s also the co-author…
The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year. How it works. Brands and advertisers can optimize campaigns using the Snap Pixel to track conversions and measure results, view and analyze campaign performance across all ad…
The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app. This accreditation is of Meta’s Partner Monetization Policies, Content Monetization Policies and associated content-level brand safety and suitability controls for the placements mentioned above. What is the MRC.…
Sponsored The Creator Economy: Making Dollars and Sense Out of Social Partnerships Creators are a staple of social media. Whether they’re influencing, educating or entertaining, creators capture audience attention. Marketers have taken notice, with 74%< planning to spend more than a quarter of their budgets on creator partnerships in the next year. Sprout Social’s data…
Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. Ads Data Hub for Marketers The Ads Data Hub for Marketers is…
Tactics 8 Steps to Start Strategic Marketing Planning for 2023 Are you ready for 2023 already? Good for all those that can say “yes” to that. For everyone else, don’t sweat! Here are some starting points: Review Where You’ve Been. Let’s start from the top and review your old plans before you make new ones.…
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one…
Poll Sorry for the missing Poll last week, it was rented out by a Spirit Halloween. Tactics 19 A/B Tests You Should Run on Your Website Sometimes it’s not the most obvious A/B tests that drive the most growth. But you won’t know until you start testing things out. So what should you test? Here…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…