Google updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve. This should enable advertisers to understand what issues have arisen, why the ads aren’t showing, and how to resolve the issue. Unavailable Videos. Google has unveiled four new…
Tactics What you need to know about Beneficial Purpose, EAT, and YMYL for Google’s Quality Standards Google released its Search Quality Evaluator Guidelines and gave three golden keys of insight into how Google looks at web pages and differentiates high-quality content from low-quality. Those keys are Beneficial Purpose, E-A-T, and YMYL. What Does E-A-T Mean?…
All clients review agencies for “fit.” They line up the RFP cattle call, or back-to-back meetings between a handful of agencies to contrast and compare. However, almost zero agencies review clients in return. Instead, they’re too eager, living hand to mouth, to take on all clients at all times as long as they have a…
Tactics Good/Fast/Cheap Is Dumb Have you heard of this game of pick two? Good/Fast/Cheap. If it’s good and fast, it’s going to be expensive. If it’s good and cheap, it’s going to take time. If it’s fast and cheap, it’s likely going to be junk. And if you want all 3? It’s not possible. But…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
In this in-depth report, Shopper Approved covers the many forms of USC and its benefits, the various tools to generate and distribute UGC, and how it works to improve online visibility in search results. See why Google and shoppers prefer the authenticity and trustworthiness of UGC. And why it improves SEO and conversions rates, including:…
Clicks Top Posts of the Week Takeaways What We Learned Monday: Pre-roll ads – what are they and how can you use them? A pre-roll is played before the video is initiated in a video player. They are typically shorter than the average TV commercial, so you have to make them count. The full article…
Marketing Podcast with Joe Polish In this episode of the Duct Tape Marketing Podcast, I interview Joe Polish. Joe is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. Joe has helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He’s the author…
Ubers’ new journey ads will be shown in the Uber app at least three times during the riders’ journey. The new feature will let brands place ads using data drawn from riders’ travel history and their precise geographic destinations, according to Uber. In an example from The Wall Street Journal, if a user books an…
Sponsored Top Tips for Your Social Media Ideation & Research For many marketers, coming up with ideas for social media is the hardest part — even more challenging than creating the content itself. But the good news is that you can make it easier. Keeping your social media fun, fresh, and engaging doesn’t need to…