Marketing Podcast with Amanda Holmes In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. She’s the…
TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Sounds familiar. If the new campaign type sounds familiar, it might be because it’s almost identical to Google’s smart and Performance Max campaign types which require advertisers to put their full…
Check it out at clams.lol Cards Against Humanity created a big ol’ buzz with this clam-flavored mayo. On top of finding another creative way to sell expansion packs of cards, the game company added mystery prizes to the jar and a whole merch line around Clam-O-Naise. Do you give this promotion a smash or…
YouTube has just announced three new features for advertisers to reach people where and when they’re watching the most. The three new features are spread across shopping, audio, and streaming in what YouTube calls the YouTube Effect (the unique dynamic between YouTube creators and viewers). Moment Blast Moment Blast gives advertisers prime positioning on YouTube Select content…
Tactics Pre-Roll Ads: What are They and How to Use Them Pre-Roll ads. We bet you’ve seen ’em a million times and wondered how to get them rolling yourself. What is a Pre-Roll Video Ad? A pre-roll is played before the video is initiated in a video player. They are typically shorter than the average…
Marketing Podcast with Jean Hanson In this episode of the Duct Tape Marketing Podcast, I interview Jean Hanson. Jean is a Certified Higher Guidance Life Coach, energy healer, and co-owner of Realign Your Life Wellness Center in Mesa, Arizona. Prior to this, Jean and her husband Steve owned two successful companies that helped thousands of…
Google is now rolling out what it calls “site names” in the mobile search results. Site names more prominently show the name of the website, as opposed to just the URL, at the top of the snippet. With the site name, Google also announced the size and shape of the favicon will be displayed next…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Google is rolling out a new search ad label, replacing the black “Ad” label with a new bold black text “Sponsored” label. This is rolling out in conjunction with the new site names and larger favicons in the mobile search results, Google announced. What is looks like. Here is a screenshot of the new bold…
Clicks Top Posts of the Week Takeaways What We Learned Monday: What does it mean to know, own, and engage with your audience effectively? The Bootstrapped Founder’s blog covered the difference between borrowed and owned audiences. A “borrowed” audience is your following on a platform (mainly social media) that allows you to access people indirectly.…