Generating leads can be challenging, especially if you are a small business owner. There is A LOT that goes into obtaining just one lead, let alone ten or 100 leads. But what’s worse? Creating a plan, paying for a successful advertising campaign, driving traffic to your website, generating leads…and then losing those sales because you…
With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. Marketers work tirelessly with fragmented data sources without a single source of truth.…
Tactics 5 of the Best SEO Plugins (with Pros and Cons) WordPress is one of the most popular CMS options out there. It’s easy to use on the backend and has A TON of plugins to help boost your site at the click of a button. When it comes to SEO, we always advise a…
Marketing Podcast with Brett Martin In this episode of the Duct Tape Marketing Podcast, I interview Jay Baer. Jay is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst. Jay has written 6 best-selling books and founded 5, multi-million dollar companies. His very popular twice-monthly newsletter is at TheBaerFacts.com. Key Takeaway: How…
Google has added three new examples to the top of the “how to write product reviews” help document, clarifying more types of sites that may be impacted by the product reviews algorithm updates. Three examples. Google added these three examples to this help document: An expert staff member of a merchant that guides shoppers between…
Tactics 10 Benefits of Live Streaming for Brands Live video events can be an essential part of your marketing strategy. Why? Well, let’s break that down with our top 5 reasons: Build trust and brand loyalty. Live streaming helps customers feel personally connected to the brands they follow. It’s your chance to provide valuable content…
Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations. The central complaint. The main complaint of Alexa users is that the voice assistant is wrongly using voice recordings captured by Alexa to target ads. “The central theory of this lawsuit…
Sponsored Salaries, Earnings, & Retainers – How Do You Stack Up? Mailchimp surveyed over 2,000 independent agencies and freelancers from 63 countries to put together the 2022 Benchmark Report. It examines how agencies and freelancers fared across the board when it comes to talent and accounts. We wanted to share a preview of some of…
Google has just announced its plans to launch a number of features aimed at helping publishers monetize their websites and increase their emphasis on first-party data relationships. The features include support for ads personalization with publisher first-party cookies in Google Ad Manager and AdSense. Expanding publisher first-party cookies. Publisher first-party cookies can help publishers deliver…
Tactics The Difference Between Owned & Borrowed Audiences What does it mean to know, own, and engage with your audience effectively? Today, we’re going to teach you a little bit about audience diversification across channels, and how to manage that. What is a “Borrowed” Audience? A “borrowed” audience is your following on other platforms (mainly…