My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Google is updating the privacy threshold for the Search Query report in Universal Analytics, and the Google Ads query, First user Google Ads query, and Session Google Ads query dimensions for the explorations in Google Analytics 4. What is the privacy threshold. Google announced new privacy thresholds last year, ensuring user anonymity by only reporting on terms that…
Tactics The Risks of Using Multiple Email Providers It’s hard finding tools that please all areas of your business needs. There are so many platforms out there that handle email automation, lead management, CRM, SMS messages, the list goes on. While so many of them claim to do it all, not all of them can…
Marketing Podcast with Jamie Jay In this episode of the Duct Tape Marketing Podcast, I interview Jamie Jay. Jamie is the founder and managing director of Bottleneck Distant Assistants. Founded in 2016, Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth. He’s…
Google’s help document on controlling your snippets in search results has added some examples of “bad” and “better” meta descriptions. The bad. Google advises avoiding these four types of “bad” meta descriptions: List of keywords: “Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles” Same description used for every news article: “Local news in…
Trivia Quick! No Googling. Clicks Top Posts of the Week Takeaways What We Learned Monday: Growing too fast or in the wrong directions is a common issue for businesses. It can end in failures that you can’t recover from or long-lasting growing pains. You’ll have to put your planning hats on to get a harness…
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I’m talking about the many forms and channels of customer communication that exist and the strategies I believe is critical for small businesses to implement today. I share a little bit about a solution I’m working on…
When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.” Yet, creating and marketing videos…
Tactics 5 Ways to Prevent Creator Burnout Burnout is no joke. It’s the result of total exhaustion either mentally, emotionally, or physically (or all three). Luckily, there are ways to prevent burnout in your life. Work-life-balance: Boundaries are a major part of creating a healthy balance between your personal and professional life. Saying “no” is…
In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber…