About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this…
Brad Geddes is no stranger to paid search. And as one of the co-founders of Adalysis, he’s done his fair share of audits. In an SMX Advanced session, he provides a framework for how to audit your own accounts, or perform audits for client proposals. Let’s dive in. Why perform an audit? Here are a…
Tactics Should You be Investing in Streaming TV Marketing? It’s nothing new that video advertising is thriving despite the recent dip in ad spend. Use of CTV and OTT channels has grown and they’re only getting more popular as streaming services adjust their subscription tiers and open advertising to larger audiences. Let’s break down why…
Google has just announced the Performance Max self-upgrade tool for Smart Shopping and Local campaigns. How to self-upgrade. You can self-upgrade your Smart Shopping and Local campaigns by navigating to the notification in your ads dashboard, the Recommendations page, or the Campaign page. Preserving historical data. When your campaigns are self-upgraded, all historical campaign performance…
Tactics 8 Types of Remarketing to Consider Remarketing (or “retargeting,” whichever term floats your boat) can be an effective paid media tactic because it serves ads to users who have already engaged with your brand. Those users are more likely to fully convert! Search Engine Journal put together 8 different approaches to consider for your…
We’re expecting the Google helpful content update to launch this week. Does the announcement have you concerned? Aleyda Solis posted a poll on Twitter to ask SEOs. The final results: No! My content is helpful: 44.1% Unsure tbh! Let’s see: 46.6% Yes! Will prune/improve: 9.3% I’m surprised that so many people think their own content…
Tactics What’s the “Toothpick Rule” for Marketing? The “toothpick rule” was born thanks to politics. To cut down on bribing, meals were banned for lobbying discussions. An exception was made for “food that you have to eat standing up using a toothpick.” So now, officials have to be primed with finger foods and more convincing…
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this…
Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a new commerce ad suite called Shopping Ads. They will be testing three new ad formats including Video Shopping Ads, Catalog LIsting Ads, and LIVE Shopping Ads. Video Shopping Ads will…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online…