Google’s new helpful content update is meant to reward content that is written for humans. So how exactly does Googe define “helpful content”? In short, according to Google, helpful content: This is important to know because your definition of “helpful content” is likely different from Google’s. Here’s everything we know about what Google considers helpful…
Clicks Top Posts of the Week Takeaways What We Learned Monday: How well do you know your TikTok terms and trends? The platform is full of abbreviations and emojis that can have a much different meaning than you think. It’s essential for brands to know what could be coming through their comment section and…
Marketing Podcast with Whitney Johnson In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert in smart growth leadership, and she…
Google will be releasing another product reviews update, the August 2022 product reviews update, in the coming weeks, the search company also announced along with the helpful content update. Google said they are launching another update “in the coming weeks to make it even easier to find high-quality, original reviews.” Google said this is another…
Tactics 7 Ways to Save Money in Google Ads Go ahead, run ads. Everybody’s doing it! That’s kind of the problem, though, innit? Google Ads can be so competitive that you could be spending more to outbid words and placements without the payoff. To prevent this, you have to make every ad detail count. Here…
Marketing Podcast with Dale Bertrand In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard…
Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage. Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX Advanced. 1. SEO needs to…
Tactics 3 Powerful Micro-Conversion Strategies for Paid Social Social advertising is a competitive game. It’s important to take advantage of available capabilities and data to maximize performance. One way of doing that is taking at a look at micro-conversions. Micro-conversions signal high intent for a user to convert on a primary conversion goal, resulting in…
Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue. App Tracking Transparency (ATT). Last year Apple launched ATT which allowed consumers to decide whether they would allow third-party apps to track their activity across apps. The feature was said to cause billions of dollars in…
Tactics 6 TikTok Marketing Tips for You It’s another happy TikTok Tuesday! We know TikTok strategies can be time-consuming, frustrating, or even intimidating. To get brands pointed in the right direction to get started, or adjust their current path, here are the top TikTok tips to know. Tip 1: Find your niche Don’t focus on…