[Insert Gen Z Phrase Here]

Tactics TikTok Slang 2022: A Complete Guide for Brands How well do you know TikTok slang? Abbreviations, colloquialisms, and emojis are have a different meaning when it comes to this platform. It has a huge influence from Gen Z speak. Let’s start with some stats: 63% of Gen Z use TikTok on a daily basis…

The key to email marketing success

Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew…

Old Google, New Tricks 🐶

Trivia Quick! No Googling… Clicks Top Posts of the Week Takeaways What We Learned Monday: Location-based marketing is great for more relevant ad serving to your local audience. Smith.ai wrote a blog post about the differences between geofencing and geotargeting. The main tips for using both are to make sure your marketing matches the language/lingo…

Leave No Crumbs 🍪 – Carney

Tactics 4 Reasons to Use Cookieless Targeting Strategies While Google has pushed the official deadline for the full ban of third-party cookies to 2024, the restrictions on third-party data collection are still growing. That means marketers are going to need to turn to cookiless alternatives. Cookieless targeting offers marketers an opportunity to experiment and innovate…