Tactics Why You Should Invest in Branded Keywords (Even if You Rank #1 for Them) Marketers spin their wheels to stay ahead of the SEO game. It’s a good feeling when the work pays off and your brand ranks No. 1 for a keyword. But what do you do when you get there? According to…
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this…
Sponsored The State of Video Marketing 2022 Having strong video marketing and creating video content can be a struggle for marketers. They are often faced with budget and time constraints. But since it is so effective for brand awareness and, when done well, acquisition, it’s worth the effort. Vidico recently conducted a video marketing survey…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Tactics The Dos and Don’ts of QR Code Marketing What rock are you living under if you don’t know about QR codes? These scannable links have reached their peak ressurgance after how essential they were during touchless, distanced Covid times. Businesses have fully opted for this route for a lot of reasons. The top being…
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting page here! About this episode: In this…
Clicks Top Posts of the Week Takeaways What We Learned Monday: The Carney team had the day off to enjoy some fireworks and summertime for 4th of July! Tuesday: The 2022 Spotify Culture Next Report reveals all the data and trends around Zs and Millenials so marketers can have a better idea about channel behaviors…
Marketing Podcast with Jeb Blount In this episode of the Duct Tape Marketing Podcast, I interview Jeb Blount. Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for…
Tactics Tips for Different Social Media Algorithms Each social media platform has its own algorithm that takes into account different factors. So while step one is to create high-quality content that encourages engagement, step two is to use these tips for each channel to get it to the most people possible. Facebook Relevancy: Facebook/Meta audience…
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I’m going to break down the 10 key areas that may be holding your business back. Key Takeaway: If you’re a long-time listener, you know that my point of view is strategy before tactics. In this episode,…