Watch 4 Retail Media Myths Retail media—or marketing to consumers at or near their point of purchase—is a market expected to double over the next few years. Don’t fall for retail media solution providers who overpromise and underdeliver. Here are 4 common myths about retail media debunked: The higher the number, the greater the reach.…
Uncover the crucial role of brand purpose in 2023. Learn why it’s more vital than ever and how it can impact your business’s success. Read now. The tides of modern business are shifting. These days, when consumers look for a business to fulfill their requirements – a product or a service – they genuinely care…
Tactics 9 Reddit Ads to Try Reddit’s 57 million users represent highly engaged, niche online communities—and a huge opportunity for brands that know their target audience. Here are 9 Reddit ads to consider: Promoted Post Image Ads: Test a scroll-stopping image ad that appears in the Reddit feed. Carousel Ads: Similar to other platforms; maximize…
Learn how to seamlessly integrate Instagram feeds into your Shopify store with our step-by-step guide. If it comes to running an online store, savvy sellers leave no stone unturned in improving the customer experience and increasing engagement. One of the handiest and doable is by integrating your social media feeds into your website. Instagram, in…
Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Sponsored Deep Dive at Activate Summit ’23 Elevate your marketing skills and learn from industry thought-leaders at Iterable’s virtual marketing conference, Activate Summit, on April 18 and 19, 2023. Gain technical know-how AND hands-on experience in over 30+ sessions and workshops, including: Beyond the Basics: Using Snippets, Dynamic Cohorts, and Journeys to Sky-Rocket Customer LTV…
Discover how power of persuasion is used by advertisers. We aim to equip our readers with knowledge to make informed decisions. As consumers, we are constantly bombarded by daily advertising messages, from billboards on the street to ads on our phones and televisions. While some of these messages may seem harmless or helpful, many are…
Clicks Top Posts of The Week Facebook Group Friday Join The Conversation Leah asked, “How do you shine a light on marketing wins internally?” Assaf asked, “How do you measure the business impact of your organic social efforts?” Alexis shared, “Colibri Group is seeking a talented, highly motivated direct marketing director.” Monica asked, “What does…
Discover the step-by-step guide to creating effective Google Shopping ads for WooCommerce stores and drive more sales to your store. Did you know Google Shopping has a staggering 1.2 billion monthly searches and around 85% of all clicks on AdWords and Google Shopping Campaigns are generated by Google Shopping Ads? Google Shopping Ads have become…