Tactics 5 PPC Keyword Challenges Optimizing keywords for paid search campaigns can be difficult to get right. Here’s how to approach 5 common challenges. Challenge #1: How many keywords should you have in your account? The answer is simple: as many as necessary. By using keyword planning and competitor keyword tools, you can build a…
Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast, I interview Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek…
Looking to take your blog posts to the next level? These five tips will help you craft content that captures your readers’ attention and keeps them engaged. Today, content creation has become a source of income for different kinds of creators. From influencers to niche bloggers, there are millions of people who regularly publish content…
Tactics 8 Elements of a Solid Press Release Whether or not you’re the PR point person for a brand, you may find yourself with the task of writing a press release. If you’re new to the genre, don’t worry. The press release follows a simple formula: Add your contact information to the header. If your…
Learn how to leverage LinkedIn marketing to connect with potential customers, build your network, and drive more sales. Check out these tips. LinkedIn marketing has the potential to propel your business to new heights. If you have yet to start utilizing LinkedIn for your business, you are passing up on a valuable opportunity. Unlike Facebook,…
Boost your business success with these networking hacks, discover insider tips and strategies to build valuable connections and grow your network like a pro. Networking means building connections with other professionals usually in an informal social setting. It helps you expand your acquaintances, increase awareness about industry trends, and discover new opportunities for business partnerships…
Tactics Which “Link in Bio” Platform Should You Use? If you’re using a social media landing page to funnel your followers to a list of links (#linkinbio) instead of a custom website, you should consider how it may be affecting your visibility in search results. Search Engine Land compiled a comparison matrix to rank popular…
Find valuable UX writing tips on how to create a seamless user experience that keeps visitors engaged and coming back for more. Designers and developers often find themselves tasked with writing copy for their projects, from website content to interface labels. However, writing may not be their area of expertise, and it can be challenging…
Sponsored Level Up at Activate Summit ’23 Take your marketing skills to the next level and learn from the industry’s best at Iterable’s virtual marketing conference, Activate Summit, on April 18 and 19, 2023. Hear from an impressive lineup of 15+ trailblazing speakers from NBC Universal, European Wax Center, Shipt, and A+E Networks, and more…
Retaining talent is one of the biggest challenges companies face. Rapid turnover isn’t only expensive but also heavily impacts workplace morale. How can businesses keep employees from leaving? Employee turnover is frankly inevitable. There are numerous reasons why employees leave, such as resigning, retiring, or transferring locations. So, many may consider employee departure a natural…