Tactics How to Get People to Click Naturally (Skip the Click Bait) In yesterday’s poll, 70% of you said that you fall for click bait. That’s because it’s purposefully tempting! But intentionally overexaggerated headlines are not typically advised for content. You may just end up with really disappointed readers. There are levels to it, but…
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this…
Tactics The FTC’s Guides for Using Endorsements and Testimonials in Advertising Did you know there is a right and wrong way to use UGC according to the FTC? Granted, things are still a little fuzzy since it updated the terms this past May. The commission treats endorsements and testimonials the same way. While these aren’t…
Tactics 12 Ways to Beat Facebook Ad Fatigue If you are serving an ad too often to your target audience, they will be tired of seeing the same ads over and over again. That’s called ad fatigue. High ad fatigue causes Facebook to severely limit your ad’s deliverability. Luckily, there are ways to avoid it.…
Tactics 4 Ways to Disclose Advertising Content Ad and affiliate marketing transparency is important to users. They want to know if biased content is in their feeds. While the industry as a whole has been leaving the responsibility of disclosure up to the influencer who is sharing content, brands should still be aware of the…