Tactics 8 Steps to Start Strategic Marketing Planning for 2023 Are you ready for 2023 already? Good for all those that can say “yes” to that. For everyone else, don’t sweat! Here are some starting points: Review Where You’ve Been. Let’s start from the top and review your old plans before you make new ones.…
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one…
Poll Sorry for the missing Poll last week, it was rented out by a Spirit Halloween. Tactics 19 A/B Tests You Should Run on Your Website Sometimes it’s not the most obvious A/B tests that drive the most growth. But you won’t know until you start testing things out. So what should you test? Here…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
What is the greatest skill in SEO? If you believe this tweet, it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill. Why? Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to…
Clicks Top Posts of the Week Takeaways What We Learned Monday: Time to eat up some acronyms. Google’s Search Quality Evaluator Guidelines gave three golden keys of insight into how Google looks at web pages and differentiates high-quality content from low-quality. SEMRush’s blog teaches us about those keys, Beneficial Purpose, E-A-T, and YMYL, and how…
Marketing Podcast with Carmine Gallo In this episode of the Duct Tape Marketing Podcast, I interview Carmine Gallo. Carmine is the bestselling author of Talk Like TED and The Presentation Secrets of Steve Jobs. He is a Harvard instructor, CEO communication coach, and keynote speaker known for transforming leaders. He’s the author of a new…
Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can…
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Marketing Podcast with Ben Congleton In this episode of the Duct Tape Marketing Podcast, I interview Ben Congleton. Ben is the Chief Executive Olarker (CEO) and co-founder of Olark Live Chat. For the last 13 years, he’s helped thousands of organizations communicate with visitors on their websites, including many small businesses. Key Takeaway: How can…