Marketing Podcast with David Newman In this episode of the Duct Tape Marketing Podcast, I interview David Newman. He’s the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast. He is the author of the business bestseller Do It! Marketing, and his new book, Do It! Selling,…
Clicks Top Posts of The Week Takeaways What We Learned Monday: Level up your online reputation management by auditing your brand, building a strategy, monitoring mentions, encouraging and responding to reviews, and planning for crisis. Tuesday: ChatGPT can help generate complex spreadsheet formulas, perform a comprehensive SWOT analysis on your brand, assist you in building out audience…
Marketing Podcast with Jonah Berger In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we’re going to talk about — Magic Words: What to Say to Get Your Way.…
Tools 4 Types of Conversational Commerce Investment in conversational commerce—the online tools that e-commerce brands use to communicate with customers—is projected to grow to $290 million by 2025. These tools help brands to streamline the purchase journey and customer experience (CX): Chatbots: With AI technology, chatbots respond conversationally to customer inquiries for you. These can…
Marketing Podcast with Laura Gassner Otting In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. A frequent contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. Laura’s 30-year experience is defined by her entrepreneurial edge. She served…
Tactics 4 Ways to Leverage TikTok for Startups Startups have an opportunity to leverage TikTok strategically to drive growth. Here’s how to take advantage of this powerful experimentation channel: TikTok is a rapid product-market fit testing channel. Develop creative that addresses what market need your product can satisfy, the benefits that separate it from the competition,…
Tactics Use ChatGPT for These 4 Digital Marketing Tasks If you’re not incorporating AI into your workflow, you might be missing out. Despite early limitations on the quality of content that ChatGPT can generate, marketers everywhere are finding the tool helpful for brainstorming. Try these tasks: Create audience personas. That’s right—ChatGPT can generate fairly detailed…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Tactics 8 Keys for Effective Online Reputation Mgmt The tides can turn quickly online. That’s why it’s important to audit, monitor, and optimize your online reputation with these tactics: Audit your online reputation. Get a gauge on what customers are saying about you online by reviewing your site and blog, social profiles, and third-party business profiles,…
Clicks Top Posts of The Week Facebook Group Friday Join The Conversation Marlana asked, “What is your favorite camera and mic setup?” Teresa asked, “Annotations in GA4: favorite plug-ins, tutorials, tips?” Ashley posted, “Looking for tools to monitor hashtags on Instagram for an upcoming event.” Jessica shared, “I have to commend the marketing team at…