Tactics Why You Should Reuse Your Social Content Every since content was crowned king, brands have generated high-quality, evergreen social content on the daily. There’s no doubt that the digital environment favors the fresh. But when it comes to your most engaging organic posts, what’s so wrong with a rinse and repeat? Here are 5…
Tactics 3 Takeaways From Google’s Year in Search Report U.S. marketers take note: Google has analyzed billions of Search trends from 2022 to identify emerging needs and behaviors, so you can keep pace with rapidly changing consumer behavior in a time of economic uncertainty. Here are 3 key insights about how people shop: Value: Consumers…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Clicks Top Posts of the Week Facebook Group Friday Join the Conversation Kait asked, “What are your pros, cons, and best practices for Facebook events?” A group member asked, “What are your recommendations on AI ad copy websites and/or how do you use it most effectively?” Mary asked, “What are your experiences with advertising on…
Marketing Podcast with Dan Martell In this episode of the Duct Tape Marketing Podcast, I interview Dan Martell. Dan is an entrepreneur, and angel investor and became a highly sought-after coach in the SaaS industry and founder of SaaS academy after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist,…
Marketing Podcast with Oscar Trimboli In this episode of the Duct Tape Marketing Podcast, I interview Oscar Trimboli. Oscar is the author of How to Listen: Discover the Hidden Key to Better Communication – the most comprehensive book about listening in the workplace. Key Takeaway: Despite leaders spending 83% of their day listening, only 2%…
Tactics 9 Common Questions from PPC Clients Whether you like it or not, some clients expect you to be part PPC hero, part business consultant. Here are 9 common questions your PPC clients have and how to answer them with confidence: “What should our budget be?” Platform planning tools, like Google Keyword Planner, provide cost…
Tactics Content Formats for Each Stage of The Funnel Content marketing is only as good as its context. The format of your message should be optimized to your goal—whether that is to expand visibility, to keep your audience engaged over a long sales cycle, or to maximize the percentage of your current visitors who convert.…
Tactics 3 SEO Reports To Build in GA4 If you manage SEO campaigns, consider quickly building these 3 reports on Google Analytics 4 to easily monitor the impact of organic search traffic on your business: SEO Pages report: Use this report to pinpoint those pages that require more optimization to rank in SERPs and increase…
Tactics B2B Buyers Have Feelings, Too We often think of B2B advertising as the logos to B2C’s pathos. B2B ads and content feature facts, specs, cost assessment, and comparisons in an endless stream of tables and iconography… but rarely an emotional appeal. Why do we assume that our B2B buyers assume an entirely rational identity—independent…