Daily Archives: January 26, 2025

Become a Social Media Creator in 2025: Your 9-Step Plan

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be…

Designing for clarity: How we restructured Intercom’s Information Architecture

Every product reaches a moment when its foundation begins to strain under the weight of growth. For Intercom, we encountered this moment when it became clear that our Information Architecture (IA) – the framework that organizes how features, settings, and workflows fit together – was struggling to keep pace with the development of our product.…