During my flat-sharing days, I had a housemate that would follow me room to room, chattering away for hours—even when I hid in the bathroom for some peace, he’d monologue at me through the door. ChatGPT reminds me of him—nice enough, spits out some interesting facts, but boy can that AI go on. And, unfortunately,…
Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in. They help you monitor brand mentions…
Good advice | Seth’s Blog The cult of consulting suggests that if you simply had better advice from someone who knew more than you, your problems could be solved. Generally, the advice isn’t really the hard part. There’s endless good advice just a click away. The art is in creating the conditions for people to…
Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You can use these same strategies (or be inspired…
Instagram reach can seem like magic. How do some creators get tons of views while others rarely see it? And why do some quick, spur-of-the-moment posts seem to get more views than others you spend hours creating? It’s not all smoke and mirrors. In this article, we’ll share 14 ways to get more views and increase reach…
Every successful SNL sketch, every bestselling book, every landslide-winning candidate… every single one… had skeptics. Someone in the writer’s room, or on the editorial board or even an investor looked at what was on offer and said, “no.” Not just, “I’m sorry, this doesn’t match my taste,” but, “I’m an expert, and this will never…
Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn’t have to mean spending all day creating unique content for each channel. In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content. Our data…
In this episode of The Ticket, CXChronicles founder Adrian Brady-Cesana joins us to talk about the four pillars of customer experience: team, tools, process, and feedback. Adrian tells Intercom Snr. Director of Human Support Bobby Stapleton about the evolving state of customer experience teams, the impact of technology and software, and the necessity of living…
Slow down to speed up | Seth’s Blog Almost all car crashes would be avoided if the driver were just going a bit slower. (That’s why it’s more accurate to call them “crashes” and not “accidents.”) That doesn’t mean we shouldn’t have bold plans. That’s essential. It’s the last-second shortcuts that get us into trouble.…
Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content As of 2024, the most searched thing on Google is “youtube.” The next most popular searched words are “amazon,” “facebook,” “gmail,” “wordle,“and “google.” Below are lists of the top 100 most popular searches and questions in…