Daily Archives: March 9, 2025

How to Create a Social Media Marketing Strategy in 7 Steps

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy? A content calendar…

How we ensure data privacy and safety in the age of AI

Generative AI has transformed customer service, with AI agents leveraging large language models (LLMs) to understand and resolve customer queries. While this significant change has brought with it multiple benefits for support teams and customers, it has also come with new data security and privacy risks. In the age of AI, handling customer data correctly…