Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website visitors, but is it the right choice for you? This guide breaks down what beginners need to know before investing in search ads. What are search engine ads? Search engine advertising involves paying platforms like Google, Bing, or Yahoo to…
Picture this: You’re demonstrating your products or services at a kiosk — its benefits, use cases, social proof, all that jazz. You know your offer is A+, but no one seems to notice. They’re just passing you by like you’re invisible. What are you doing wrong? How can you get your audience’s attention? This is…
Picky or particular? | Seth’s Blog A picky customer is oppositional. Whatever you offer, they want something (slightly) different. A particular customer is easy to delight. They tell you what they want, and that’s what they want. We get to choose who we’re here for. March 23, 2025 Source link
Many marketers hit limits not because they lack ideas, but because they can’t execute or scale them. Not everyone has the luxury of developers, designers, or analysts who can help turn big ideas into reality. Even if you do, you still need to compete for time and help with the rest of your organisation. But times…
It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business. But, when used right, Pinterest could become the most effective platform in your social media toolbox. A bold statement, but I stand by it. That’s because Pinterest has what many other social…
Our vision is for Fin to answer any question, on any channel, across any platform. With our latest Built For You announcements, that vision is now a reality. We believe that AI is on the path to resolving the majority of customer questions, creating a dramatically improved support experience. Here’s what’s new: Any question: With…
Ways to alter the structure | Seth’s Blog Cutting Growing Grinding Pruning Irrigating Sanding Cultivating Grafting Pressuring Polishing Shifting Feeding Bending Welding Celebrating Melting Burning It works better when we choose with intent. March 20, 2025 Source link
Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But search volume alone is completely misleading. A keyword with 50,000 searches/month sounds like a goldmine, until you realize it’s already in decline. Investing in a fading trend is like buying MySpace stock today. Every keyword follows a lifecycle…
I’ve written plenty about how creators can monetize their social media — from general to platform-specific advice. But a few months ago, I decided it was time to stop just talking about it and actually put my theories to the test — starting with LinkedIn. Honestly, I had no clue if sponsored content would even…
You satisfy your customers, but can you satisfy our curiosity? With Harry Spence, Director of Customer Support at ScreenCloud. Please tell us a little bit about your company and what you do there.I’m the Director of Customer Support at ScreenCloud, a leading digital signage provider with over 10,000 customers worldwide. What word or phrase in…