As builders, we obsess over the AI experience – how smart it is, how fast it replies, how many conversations it resolves. But none of that matters if we don’t get the pricing right. If it feels unfair, unpredictable, or misaligned with value, adoption stalls. To guide our pricing strategy, we’ve always been strongly led…
There are two ways for an artisan or professional to see the world: Scarcity. This is the idea that if there were fewer photographers, more people would hire me to do wedding pictures. That if the bar exam were more selective, it would be easier for my firm to get clients. And if everyone would…
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with their paid ads on platforms like Google Ads, so you can do it better. It helps you uncover which keywords they’re spending money on, what their ads and landing pages look like, and how much budget they might…
The use of AI to generate weird and wonderful imagery is definitely one of my favorite applications of the cutting-edge tech. I’ve tested out AI writing tools and AI productivity tools, but putting the host of AI image generator through their paces was hands-down the most fun I’ve had in testing tools in ages (and…
You satisfy your customers, but can you satisfy our curiosity? With Stephanie Smith, Manager, Customer Success at Collage. Please tell us a little bit about your company and what you do there.Collage simplifies HR for Canadian businesses. Our all-in-one HRIS software streamlines employee record management, payroll and benefits administration, time-off tracking, performance management, and more.…
Stories and hope | Seth’s Blog Anecdotes are not data. If you’re looking for data, hearing a story about what happened to a friend that one time shouldn’t crowd out your rational decision making. But hope is real. When someone you know is facing a difficult situation, sharing a positive anecdote about that friend who…
Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” their content. But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llms.txt is a proposed standard for helping LLMs access and interpret structured content from websites. You can read the full proposal on…
Here’s a question: How can you boost the performance of your Instagram posts and reels in one minute or less? The answer lies in your Instagram Stories. I do this for every post I share on Instagram, and it never fails to help my content gain traction. That’s because reposting my feed posts to my…
Not a lack of power, but feeling as though we have none. Some people have been indoctrinated to prefer a life with no agency, as it also brings no responsibility. At the other extreme, some folks have decided that they have more power than they actually do. Video games offer people a chance to experience…
You’re looking for this article because you think long-form content works right? Or at least that’s what you’ve heard from many marketers. You might even have seen it for yourself. You’re trying to make a simple pasta dish (like aglio e olio) but you have to scroll through a piece that’s thousands of words long,…