Almost Half of Google Searches Are Branded. Here’s Why That Matters

When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do [whatever]”. Non-branded, high-intent, top-of-funnel stuff. But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly…

Sustainable Drone Technology: Balancing Security and Environmental Responsibility | The Startup Magazine

As the demand for Uncrewed Aerial Systems (UAS) grows across industries, the focus on integrating sustainable practices into drone technology has never been more critical. Sonoran Desert Institute (SDI), which is accredited by the Distance Education Accrediting Commission (DEAC), navigates the intersection of sustainability and security in uncrewed technology offering online programs that prepare students…

The Best Ways to Advertise Home Security Services Online | The Startup Magazine

In today’s ever-evolving digital landscape, a home security business offering both products and services has unparalleled opportunities to reach potential customers online. With the rise of smart home technology and the increasing need for safety solutions, the demand for effective home security is more pressing than ever. To stand out in this competitive market, companies…

Here’s Everything We Know So Far

Most social media networks want to draw users onto the platform and keep them there. But, once again, Bluesky is taking the path less travelled. The decentralized social platform loves subverting the norm, and their latest announcement is the perfect example. Bluesky is testing a new livestreaming feature, starting with a small group of accounts…