Daily Archives: May 13, 2025

AI Overviews Have Doubled (25M AIOs Analyzed)

Lately, we’ve heard murmurings that Google’s March Core Update has led to an uptick in AI Overviews¹ ² This chimes with what we’re seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview keywords in the two-month window of our…

12 Social Media Metrics You Should Be Tracking (And Why)

More doesn’t necessarily mean better. Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too.  You might be surprised to hear it. The more information you have, the better you can tailor your social media strategy, right? Well, not exactly. Not all social media metrics…