In a huge bag of chips, each individual chip isn’t worth as much as if there’s only a few. On a long vacation, each day might feel less precious than on a short one. This is an invented construct. Our perception and embrace of time and the available alternatives is up to us. If it’s…
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers. We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail through an entirely new kind…